Mobile marketing involves targeting users on mobile devices such as smartphones and tablets through mobile-optimized websites, mobile apps, SMS (text message) marketing, and location-based targeting. Mobile marketing strategies aim to deliver relevant and engaging content, ads, and promotions to users on their mobile devices, taking into account factors like device type, screen size, operating system, and location. Mobile marketing tactics include mobile-responsive web design, mobile app development, SMS marketing campaigns, push notifications, mobile advertising (such as banner ads, interstitials, and in-app ads), and proximity marketing (using location-based technologies like GPS or beacons to target users based on their physical proximity to a location). Mobile marketing allows businesses to reach consumers on-the-go, deliver personalized experiences, and drive engagement and conversions.