Influencer marketing involves collaborating with influential individuals or content creators (influencers) on social media platforms to endorse products or services and reach their followers with targeted messaging. Influencers can include celebrities, industry experts, bloggers, vloggers, social media personalities, and micro-influencers with smaller but highly engaged followings. Influencer marketing campaigns can take various forms, such as sponsored content, product reviews, giveaways, and affiliate partnerships. By leveraging the credibility, authority, and reach of influencers, brands can effectively reach and engage with their target audience, build brand awareness, and drive conversions.