Email marketing involves sending targeted and personalized emails to a list of subscribers or customers to promote products, services, or offers, as well as to nurture leads and build customer relationships. Email marketing campaigns can include various types of emails, such as promotional emails, newsletters, welcome emails, abandoned cart emails, transactional emails, and more. Email marketing platforms provide tools for email list management, segmentation, automation, personalization, and tracking, allowing marketers to create and send relevant and timely emails to different segments of their audience. Email marketing can be highly effective for driving conversions, increasing sales, and retaining customers, as well as for building brand loyalty and trust.