Display advertising involves placing visual ads (such as banners, videos, or interactive ads) on websites, apps, or other digital platforms to increase brand visibility and drive traffic or conversions. Display ads can appear on websites through ad networks, ad exchanges, or direct placements, and they can be targeted based on factors such as demographics, interests, behavior, and context. Display advertising campaigns can include various formats, placements, and targeting options, including retargeting ads (targeting users who have previously visited a website), contextual targeting (displaying ads on relevant content), and programmatic advertising (automated buying and selling of ad inventory). Display advertising allows businesses to reach a broad audience, increase brand awareness, and drive website traffic or conversions through visually engaging and interactive ad creatives.